Mark This -2- Search and Paid Search Content — Is it Worth the Money?

In today’s episode, we talk about a new study by eBay about the efficacy of purchasing search terms related to your business name. Do Walgreens, Amazon, Chevy or Ford need to purchase those terms? We examine this and give you a few ideas about thinking twice about conventional wisdom when it comes to marketing on the Web.

Read the article in the Harvard Business Review blog about the eBay study.

More videos in this series.

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