How YouTube Works

How YouTube Works.

Here’s an intriguing little nugget for all of you who thought you uploaded a video to YouTube and then it lived in its own little assigned cubby hole until someone wanted to play it. Maybe in the olde-timey days, but not no mo’. Watch. It’s an interesting little tidbit. H/T Gizmodo

8 Hacks to Make Google Calendar More Useful

Okay, this one is pretty good. Some of it is hokum, but some of these ideas really are good project/life management shortcuts. Consolidating your many life calendars into one is a good thing. I dunno about sending an invite to your date, though. Could just be I’m too old school for that!

via 8 Hacks to Make Google Calendar More Useful.

The Google versus Bing experience | Gerry McGovern

Google is a powerful global brand. How did it become so dominant? For many people to search is to ‘google’. Google rose to the top because it was useful. It still is useful today and by simplifying and reducing clutter and distractions, is trying to remain useful for the future. This is branding.

via The Google versus Bing experience | Gerry McGovern.

Yes, yes, yes, a thousand times, yes.

Yahoo Gets More U.S. Visitors Than Google for First Time Since 2011

Marissa Mayer’s winning streak at Yahoo continued this week as comScore released figures showing Yahoo sites got more visitors than Google’s in July.

Yahoo Gets More U.S. Visitors Than Google for First Time Since 2011.

There’s more to this than meets the eye. If you read the headline or this cut, it looks as though more people are using Yahoo than Google. For what, though? For search?

Are YOU using Yahoo for search more than you are Google? You may be going to more Yahoo-controlled sites than you are Google-controlled sites, but you are not using search sites more than Google. Know how I know this?

I know this because comScore, the same people that released the info above say so. Google controls 67% of the Internet search market.

Dig a bit deeper if you see stats that make you scratch your head a bit.

 

Mark This -2- Search and Paid Search Content — Is it Worth the Money?

In today’s episode, we talk about a new study by eBay about the efficacy of purchasing search terms related to your business name. Do Walgreens, Amazon, Chevy or Ford need to purchase those terms? We examine this and give you a few ideas about thinking twice about conventional wisdom when it comes to marketing on the Web.

Read the article in the Harvard Business Review blog about the eBay study.

More videos in this series.

Mark This – Episode 1A – Search and E-mail Trump Social Media for Sales

I scrapped the first several episodes in this new series when this info came over the transom. It’s so important that I left the first episode alone but went in a different direction than I planned for the rest — hence the weird naming convention!

We look at some data today that shows search and e-mail marketing come in far our in front of social network marketing when it comes to sales. This should surprise no one, but it will probably surprise quite a few who have invested lots of money and resources into social media.

In the next few episodes, we’re going to look at the evolution of search, how paid search ads may not be of any value at all and we’ll get to the nitty gritty of why and how people look for information on your website. Enjoy!

P.S. — I’m out of town for the next week, but I’ve got the next installment ready to tape upon my return. Make sure to comment or send us any questions you may have from the Contact page.

Here’s the link to the Wired article.

Finding Love with Google’s Knowledge Graph

Name: Loveflutter

One-Liner Pitch: Loveflutter is a new dating site that helps you find people who share the same interests.

Why Its Taking Off: Powered by Google’s Knowledge Graph, Loveflutter matches people based on their interests, and uses Foursquare to suggest ideas for your first date.

via Loveflutter Finds Your Match Using Googles Knowledge Graph.|Mashable

This is rather interesting. I’m not sure I truly believe it, but stranger things have happened. The ultimate question is, “can data dictate results in matters of the heart?”

I would be more dubious about finding soul mates online if I hadn’t met my own partner on an online dating site 10 years ago when it wasn’t yet considered mainstream. I proudly scandalized all of my friends!

Here’s an image of the Loveflutter profile, courtesy of Mashable:

love-flutter-640x424

In-N-Out Merger

Does it feel like things are finally starting to turn a corner when it comes to online data privacy? It seems like a lot more people are starting to care about privacy, at least as an issue, if not as a personal ethic. Sure, some people are starting to use Facebook’s privacy settings, but because those things change all the damn time, it’s hard to tell whether that will make much of a lasting difference.

via In-N-Out Merger.

Good post on privacy and the use of information. A lot of interesting info, worth mulling over for a while.

H/T Freshly Pressed