Seth Godin: Lead up

Seth’s Blog: Lead up.

A great designer gets great clients because she deserves them. One of the ways that she became a great designer was by leading her clients to make good decisions, to have better taste, to understand her insight and have the guts to back it. That doesn’t happen randomly. It happens when someone leads up.

As per usual, more brilliance from Mr. Godin. Read it.

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