The NYT’s multimedia project Snow Fall was a huge success, attracting big audiences and lots of plaudits. But the paper can do even better — it can build a new business from this type of project, and change the definition of journalism in the new century.
A great piece by Om Malik on GigaOm that’s really worth a read. If you’re not familiar with Snow Fall, there’s a link in Malik’s piece. You really should check it out. As he notes, it’s a way to reinvent long format journalism using today’s technology. Absolutely the sensible way to go. Absolutely. Will big media choose to follow his lead? Not bloody likely.