How the New York Times Can Fight BuzzFeed and Reinvent Its Future

How the New York Times can fight BuzzFeed & reinvent its future — Tech News and Analysis.

The NYT’s multimedia project Snow Fall was a huge success, attracting big audiences and lots of plaudits. But the paper can do even better — it can build a new business from this type of project, and change the definition of journalism in the new century.

A great piece by Om Malik on GigaOm that’s really worth a read. If you’re not familiar with Snow Fall, there’s a link in Malik’s piece. You really should check it out. As he notes, it’s a way to reinvent long format journalism using today’s technology. Absolutely the sensible way to go. Absolutely. Will big media choose to follow his lead? Not bloody likely.

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