Non-Profit Marketing Resources to Peruse

11 Obvious Signs Your Nonprofit Needs Social Media Training « Nonprofit Tech 2.0 Blog :: A Social Media Guide for Nonprofits.

and

http://nonprofitorgs.wordpress.com/2013/02/10/eight-common-mistakes-nonprofits-make-when-they-first-join-twitter/

You should look at these, both from Nonprofit Tech 2.0, which is an excellent resource.