Seth’s Blog: Trapped by tl;dr

Seth’s Blog: Trapped by tl;dr.

Judging by length is foolish. TL;DR shows self-contempt, because you’re ignoring the useful in exchange for the short or the amusing. The media has responded to our demand by giving us a rising tide of ever shorter, ever more amusing wastes of time. Short lowers the bar, but it also makes it hard to deliver much.

Please, give me something long (but make it worth my time.)

Perhaps a new acronym: NW;DR (not worthwhile; didn’t read) makes more sense. We’ve got plenty to choose from, but what we need is content that’s worth the effort.

What I love about reading Seth Godin is that it’s like listening to the voices in my head. Simply going short is not going to get your product sold, your awareness built or your mischief managed. It’s just going to be short. It’s just going to be something else to skip over.

Parenthetically, Godin says make it worth my time. That’s the crux of it all. Make me want to read. After all, we are supposedly in the business of communicating. Surely, we understand how to make people read what we write. Right?

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