User Experience Myth Or Truth: The Three-Click Or Tap Rule.
Just ran across this article again and thought it was worth a re-share. It’s a very good primer on why the three-click rule is mostly bunk.
What the article doesn’t go into is something that can’t be solved here either and that’s the amount of content that so many organizations insist on loading into their websites. It bogs down SEO, it slows down effective IA and it makes effective UX almost nonexistent.
Think about what pages of your website get the least attention. Yes, the LEAST attention. Now, ask why you have them. Is there a reason to keep an enormous section of your site up and running that no one has visited in the last six months?
There you go. Today’s ponderable.
Marissa Mayer’s winning streak at Yahoo continued this week as comScore released figures showing Yahoo sites got more visitors than Google’s in July.
Yahoo Gets More U.S. Visitors Than Google for First Time Since 2011.
There’s more to this than meets the eye. If you read the headline or this cut, it looks as though more people are using Yahoo than Google. For what, though? For search?
Are YOU using Yahoo for search more than you are Google? You may be going to more Yahoo-controlled sites than you are Google-controlled sites, but you are not using search sites more than Google. Know how I know this?
I know this because comScore, the same people that released the info above say so. Google controls 67% of the Internet search market.
Dig a bit deeper if you see stats that make you scratch your head a bit.
The perils of search engine optimization | Gerry McGovern.
Gerry McGovern writes a newsletter called New Thinking. He is a genius. He also wrote one of my favorite books about the Web, The Stranger’s Long Neck.
In this issue, he talks about what he calls the perils of search engine optimization.
If Google wanted to get found in Google would it have the homepage it has? No. It would have a homepage with lots of content on it. This content would repeat keywords such as “search engine.” For example, a classic SEO statement would be. “Search with our search engine. We are the best search engine to help you search.”
McGovern’s contention is that the Google homepage is “absolutely atrociously optimized for search engines, but tremendously well optimized for people who search.”
For what it’s worth, I ran McGovern’s experiment. I searched “search engine” on Google and the first result was Bing. When I did the same thing on Bing, I got Bing. Google didn’t appear until the middle of the second page of results.
What’s it all mean? Well, for starters, SEO is not your number one priority; making your site functional is.
BTW — This is actually only the second time I’ve ever used Bing. Google must be doing something right.