Big Gay Social — Media, That Is

This Scoop Shop’s Secret Sauce? Social Marketing.

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Founders Douglas Quint and Bryan Petroff outside of one of the locations of Big Gay Ice Cream, the quirky East Village ice cream shop. |Image: biggayicecream.com.

Great story on Mashable – with video – about Big Gay Ice Cream, the Manhattan-based ice cream truck and bricks and mortar stores of the same name and how they’ve used social media to fuel their brand.

They have found that their quirky take on tweets and Facebook posts have won over fans.

Social media is a tool. Just one arrow in your marketing quiver. I can only say this a million times before someone is bound to key into it. These guys understand it’s about raising your profile, not necessarily equating numbers of tweets with numbers of widgets sold.

Next time you happen by, try a Salty Pimp. Or a Bea Arthur. You’ll be glad you did.

 

14 Facebook Tools You Didn’t Know Existed

Well, I have to admit, I did know about some of them. And the others, well, I don’t really see the relevance. Here’s the thing: do you really — really? — need another way to sort Facebook content?

Maybe it’s just me…

via 14 Facebook Tools You Didn’t Know Existed.

The Beginner’s Guide to the Hashtag

The Beginner’s Guide to the Hashtag.

This is a pretty good reference piece from Mashable this morning. Plus, it links you to that hilarious Jimmy Fallon/Justin Timberlake video.

Hashtags are everywhere on social media, so you need to at least have a knowledge of them, even if you don’t use them too often.

BTW — Outside of the U.S., where # is generally called “the pound sign,” or Canada where it is generally called “the number sign,” # is generally referred to as a “hash mark.” In the U.K., of course, a “pound sign” would be this: £, which indicates their currency, the pound sterling.

So, there you have it: the international roots of the hashtag. Use it in #goodhealth.

20% of Americans Can’t Access Facebook at Work

American employers who block websites in an attempt to boost productivity at work are most likely to start with Facebook. One in five Americans can’t access the social media site while at work.

Twitter is a close second, with 15.1% reportedly blocking the site.

via 20% of Americans Can’t Access Facebook at Work.|Mashable

I guess I should be shocked by this. I certainly see how management (other unenlightened managers, thus excluding myself!) could see all social media as a giant time suck, but, for me, and for others that must react to news and perceptions during the day, it’s simply essential that we’re plugged in all the time. #getwiththeprogram

I’m 13 and None of My Friends Use Facebook

Im 13 and None of My Friends Use Facebook.

Interesting thing about this article. As soon as it came out there was a flood of articles, also written by teens, who said that they DO use Facebook.

The world is a curious place.

AND, it’s why journalists learn (or at least they did when I was in J School) to confirm multiple sources!

Mark This – Episode 1A – Search and E-mail Trump Social Media for Sales

I scrapped the first several episodes in this new series when this info came over the transom. It’s so important that I left the first episode alone but went in a different direction than I planned for the rest — hence the weird naming convention!

We look at some data today that shows search and e-mail marketing come in far our in front of social network marketing when it comes to sales. This should surprise no one, but it will probably surprise quite a few who have invested lots of money and resources into social media.

In the next few episodes, we’re going to look at the evolution of search, how paid search ads may not be of any value at all and we’ll get to the nitty gritty of why and how people look for information on your website. Enjoy!

P.S. — I’m out of town for the next week, but I’ve got the next installment ready to tape upon my return. Make sure to comment or send us any questions you may have from the Contact page.

Here’s the link to the Wired article.

Who’s Using Social Media?

http://mashable.com/2013/04/12/social-media-demographic-breakdown/

Image: AllTwitter/MediaBistro

Image: AllTwitter/MediaBistro

Some interesting stats from Pew, via Mashable. Make sure to read the article in the link above, but also study this chart from Docstoc. I’m intrigued by the “some college” education level as the heaviest users. And about the level of use of LinkedIn. I believe there is more to be mined here than what you see below in the aggregate.

Which-demographics-use-what-social-media

In-N-Out Merger

Does it feel like things are finally starting to turn a corner when it comes to online data privacy? It seems like a lot more people are starting to care about privacy, at least as an issue, if not as a personal ethic. Sure, some people are starting to use Facebook’s privacy settings, but because those things change all the damn time, it’s hard to tell whether that will make much of a lasting difference.

via In-N-Out Merger.

Good post on privacy and the use of information. A lot of interesting info, worth mulling over for a while.

H/T Freshly Pressed

Who Won the Inauguration On Social Media? – PRNewser

The fact that so many more people got “social” this year than in 2009 despite the lower turnout confirms something we already knew–that social media has become an ever more integral part of public and private life over the past four years.

via Who Won the Inauguration On Social Media? – PRNewser.

Drrrr. Not sure how this is news, really.