Stumbled upon this article by Wendy Lindars today. Worth a read.
Lindars admits that she initially scoffed at the advice a PR professional gave to a friend: that to get ahead in PR today you have to know Google Analytics and SEO.
That’s marketing, she immediately thought, not PR.
Most of us would probably think the same. But, give it some thought. This guy is correct. Marketing has shifting significantly on its axis in the last 10-15 years. Why would you assume that PR is practiced the same way it was when a “fast Internet connection” was a dial-up modem and you mailed press releases?
I promised Cameron Conaway, the author of this excellent piece, that I would link to it. This happened more than a month ago. Then, because I got the request on e-mail, it slid below the line and got lost in my overflowing Gmail inbox. Ah, the ironies.
I think e-mail has it’s uses, but I just left an organization where the entire culture was based on e-mail and it was nuts. Overuse of e-mail has deleterious effects on organizational communication. Finding the sweet spot between no e-mail and the new frontier of organizational dynamics, ay, there’s the rub.
Have at this. You might learn a thing or two — or at least start to think about how you use e-mail.