A new logo for Emerson College (at right) is receiving widespread criticism from students and alumni.
It never ceases to amaze me how often very intelligent people fall down this particular rabbit hole.
Look, no one will ever choose your institution based on your logo. Or your very expensive advertising-agency-quality tagline. Not. Going. To. Happen.
What may happen, however, is someone will decide NOT to attend your college or university based solely on the fact that they don’t want to look stupid with your dumb logo plastered across their chest.
Think I’m just being cheeky? Test me.
I dare ya.