College Changes Name Again: I Told You This Was a Mistake!

Do you ever have those days when you feel vindicated and can say to the world, “I told you so?” I’m having one of those days today!

Back in August, 2012, I first weighed in on a controversial name change of a university in Georgia. The short version is that two schools were merging, branding recommendations were made and the regents of the university system discounted the facts and renamed the university what they wanted it to be called.

At the time, I said, “I’ll be interested to see how this plays out. If, in fact, the Georgia regents did go against research when choosing the name of the combined university, they’ll be in trouble. This never works out well.” [emphasis added]

And guess what? They are now changing the name again. To what the top choice was then.

Millions of dollars were spent on this campaign before they surrendered to the inevitable. When will they ever learn, eh?

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