I think that I can speak for every single one of us when I say, “We get too damn much e-mail.” And yet, today’s workplace would grind to an absolute halt without it. Sometimes, though, it seems that the workday grinds to a halt because of it.
Don’t you self-filter? Even if you don’t set up folders and filters and tracks and every other slotting and sorting device for your e-mail. What do you choose to open?
Here’s a very interesting piece about personalization and how important it is to boost your open rates. I am ever-frustrated with those in my workplace who don’t see the benefits of electronic communication and even worse, those who don’t understand why it’s important to get people to open the e-mail.
Read this. Experiment. Let me know how your next personalized campaign ran.