To Better Position Your College, Remove Word ‘College’ from Name?

Students and alumni of King’s College London have reacted with horror after the university announced it will change its name to “King’s London”.

Yet another spectacularly stupid epic fail in the world of “rebranding.” There are a lot of smart people who work in universities and colleges — including your faithful correspondent — but there really are an astonishing number of stupid people running many of them.

Read this from Times Higher Education.