Maybe it’s just me — oh, wait, it’s not, I read the comments — but this seems like much ado about nothing. Are you REALLY going to spend your marketing dollars on Snapchat? Really? You think that being on Snapchat is going to make you seem hip and trendy?
Here’s a tip: when it’s reported about in the Chronicle of Higher Education, forget it, it ain’t trendy any longer.
Find the next big thing and use it for a bit; maybe that will up your trendiness factor. OTHERWISE, tell a good story about your students instead of wondering about how cool you can appear on Snapchat tomorrow.