What’s a poor marketer to do? Forget about everything you were taught in marketing school. Instead, marry your basic communication skills with those of the technician. Your potential customers want detail; they want facts, they want the smell of authenticity. Dare it be said: tell the truth. Admit flaws. Tell them about weaknesses in your product because it will make the strengths seem more real. Does that sound like total heresy?
No one has ever been more “on the money” than Gerry McGovern. From a few months ago; catching up a bit today.