KISS Off — Beginning to Make Your Website Work for Your Clients

“Simplicity should be to self-service as chocolate is to joy or sadness is to taxes.”

That’s how Gerry McGovern begins his latest New Thinking missive.

And here’s how he ends it: “Organizations are making life easy for themselves and miserable for their customers.”

Gerry McGovern. Image: ux-lx.com

Gerry McGovern. Image: ux-lx.com

Think about that statement when you look at your own website. Think about that when you visit a competitor’s website or your healthcare provider’s website or your cell or internet provider’s site. Think about that the next time you have cause to visit a college or university website or a big box retailer’s site. Or, and this is a big one: think about that the next time you have to apply for a job online.

Organizations big and small are making their websites work for THEM and not for YOU, the user. It’s maddening and frustrating and ultimately, I fear, most of us have given up. “This is just the way it is,” we’ll sigh and go on to the next thing.

But here’s my thought: it doesn’t have to be that way. A few simple fixes — simple for the user, not so simple for the implementer, especially if they have to convince senior management first — and you can make your site stand out from the crowd because your site visitors can actually get something done. And that’s a real step forward.

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