New York Times Digital Innovation Report Leaked; Significant Document Reveals Much

The leaked New York Times innovation report is one of the key documents of this media age » Nieman Journalism Lab.

This is essential reading for those looking at digital solutions to information dissemination. This Nieman article outlines some of the key takeaways from the leaked report, but if you are really into this (read: geek, like me) then you’ll want to download the PDF and read the whole thing.

The biggest thing I take from this is — and this is no surprise — if top management is not going to agitate for change, or at least back up the communications leaders who are trying to affect the change, well, stop hitting your head against the wall, babies, ’cause it ain’t gonna happen.

PS — Search out the Customer Carewords international report on web management from 2013 (he thinks, guessing off the top of his head) where they reveal that worldwide the single biggest deterrent to innovation on the web is senior management.

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