Yes, yes, a thousand times, yes. This:
Of course, everything you are now about to read is fictional. Most real customers couldn’t be bothered writing to organizations to vent their annoyance. They just leave.
Customer: Hello, I visited your site interested in getting a price for your product. Couldn’t find any pricing info. Instead, there were these huge images that took ages to load.”
Organization: Dear customer, Sorry you didn’t find any information on pricing. That’s because we don’t publish any. And the images are part of our branding campaign. Have a nice day.”
Customer: Your site is impossible to navigate and you don’t even have search. I was considering buying from you but not any more more.”
Organization: Dear customer, Sorry to hear about… KEEP READING
Nobody says it better than the divine Gerry McGovern!