“Branding” Is Killing Your Website

Yes, yes, a thousand times, yes. This:

Of course, everything you are now about to read is fictional. Most real customers couldn’t be bothered writing to organizations to vent their annoyance. They just leave.
 
Customer: Hello, I visited your site interested in getting a price for your product. Couldn’t find any pricing info. Instead, there were these huge images that took ages to load.”
Organization: Dear customer, Sorry you didn’t find any information on pricing. That’s because we don’t publish any. And the images are part of our branding campaign. Have a nice day.”
 
Customer: Your site is impossible to navigate and you don’t even have search. I was considering buying from you but not any more more.”
Organization: Dear customer, Sorry to hear about… KEEP READING

Nobody says it better than the divine Gerry McGovern!

Advertisements

One thought on ““Branding” Is Killing Your Website

  1. Pingback: I Know What You Read Last Year | Mark Blackmon

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s