This Scoop Shop’s Secret Sauce? Social Marketing.
Founders Douglas Quint and Bryan Petroff outside of one of the locations of Big Gay Ice Cream, the quirky East Village ice cream shop. |Image: biggayicecream.com.
Great story on Mashable – with video – about Big Gay Ice Cream, the Manhattan-based ice cream truck and bricks and mortar stores of the same name and how they’ve used social media to fuel their brand.
They have found that their quirky take on tweets and Facebook posts have won over fans.
Social media is a tool. Just one arrow in your marketing quiver. I can only say this a million times before someone is bound to key into it. These guys understand it’s about raising your profile, not necessarily equating numbers of tweets with numbers of widgets sold.
Next time you happen by, try a Salty Pimp. Or a Bea Arthur. You’ll be glad you did.
Mark Blackmon 