The Google versus Bing experience | Gerry McGovern

Google is a powerful global brand. How did it become so dominant? For many people to search is to ‘google’. Google rose to the top because it was useful. It still is useful today and by simplifying and reducing clutter and distractions, is trying to remain useful for the future. This is branding.

via The Google versus Bing experience | Gerry McGovern.

Yes, yes, yes, a thousand times, yes.

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