Telling the Right Story

The advice: find the worldview and the bias and the cultural preconceptions that your audience carries with them and then place your story (you do have a story, whether you want to or not) as a hook that leverages those biases.

via Seth’s Blog: Q&A: All Marketers… and the challenge of telling the right story.

Short, to the point, and eloquent — those are the hallmarks of Seth Godin’s writing and his advice. This is an important little sentence to ponder.

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