Mark This – Episode 1A – Search and E-mail Trump Social Media for Sales

I scrapped the first several episodes in this new series when this info came over the transom. It’s so important that I left the first episode alone but went in a different direction than I planned for the rest — hence the weird naming convention!

We look at some data today that shows search and e-mail marketing come in far our in front of social network marketing when it comes to sales. This should surprise no one, but it will probably surprise quite a few who have invested lots of money and resources into social media.

In the next few episodes, we’re going to look at the evolution of search, how paid search ads may not be of any value at all and we’ll get to the nitty gritty of why and how people look for information on your website. Enjoy!

P.S. — I’m out of town for the next week, but I’ve got the next installment ready to tape upon my return. Make sure to comment or send us any questions you may have from the Contact page.

Here’s the link to the Wired article.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s