Mark This – Episode 1- Authenticity

Here’s the first installment of my new video series on marketing ideas and communications trends. These short videos — under five minutes — are not designed to serve as comprehensive pieces on a given area, instead they should provide you with a few conversation starters to begin talking about these issues within your own shop or in your own organization.

In this first video, we examine the concept of authenticity within a marketing campaign and use an example of inauthentic imagery playing on perceptions to prompt a sale.

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