Last week Pew reported that more than half of Americans have smartphones, and half of smartphone owners with household incomes over $150,000 have iPhones.
Why is that nugget important for newspaper publishers to know? Because of previous Pew research. Last fall, Pew reported newspaper readership correlates with income level. Even though their ranks are falling, 48 percent of people who made more than $150K reported reading a newspaper the day before.
This is a good piece on Poynter. Lots of fun graphs, too. I just don’t know how or why this is news.
If you are a marketer/developer this should NOT be news to you.