Are you reading Seth Godin every chance you get? If not, why not?
The most common thing people ask me about is how to get picked, a shortcut to success, a way to spread an idea or build a platform without doing a particularly large amount of hard work.
Getting picked is fine if it happens to you. But it’s not a plan. It’s a version of waiting and hoping.
We’re quick to claim credit for the good fortune fairy when she randomly shows up and picks us. The thing is, the good fortune fairy has to pick someone, and this time, (if you were lucky) it was you. But that’s not a plan.
We can’t help but amplify the stories of Hollywood and Vine, of being plucked out of obscurity, of the seventeen-year-old with talent who yes, indeed, got picked and cashed out. We blog about and talk about the one in a million YouTube viral sensation, the breakthrough that came out of nowhere overnight. But that’s not a plan.
A plan involves steps that are largely under your influence and control. A plan involves the hard and dreary and difficult work of a thousand brave steps, of doing things that might not work, of connecting and caring and bringing generosity when we don’t think we have any more to bring.
When your plan works, take a bow. You earned it.