Seth Godin on Critics – Brilliant Essay

head-clickme2From the supple mind of the great Seth Godin. This is a piece ostensibly about going to the theatre, but what it really is is a fascinating piece of marketing rhetoric.

If you have a product that people are talking about, who do you believe? The users of the product? Or those paid by a third-party to “review” your product?

This is a debate that has been going on for years and years and years and we won’t solve the riddle here, but it’s certainly worth spending a few moments thinking on it.

Seth’s Blog: The critic stumbles.

Have you noticed just how often the critics disagree with one another? And how often they’re just wrong?

And yet we not only read them, but we believe them. Worse, we judge ourselves, contrasting our feelings with their words. Worse still, we sometimes think we hear the feared critic’s voice before we even ship our work out the door…

For me, the opinion of any single critic is becoming less and less meaningful as I choose what to view or engage with. And the aggregate opinion of masses of anonymous critics merely tells me that the product or content is (or isn’t) mass-friendly. I’m far more moved by the insistent recommendation of a credible, raving fan than I am the snide whispering of some people who just didn’t get it.


One thought on “Seth Godin on Critics – Brilliant Essay

  1. Pingback: I’ll Seat You Last: Tony-Snubbed Shows Take Back Free Tickets | Mark Blackmon

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