The U.S. News College Rankings Just Failed PR 101

US_News_College

The public knows that institutions of higher education do wonderful things and often turn ordinary people into extraordinary citizens. But the public won’t tolerate being played for a fool, which is why the PR fallout from this debacle will have dire consequences for the implicated schools and for U.S. News, which apparently doesn’t actually “report” but rather passes on unsubstantiated information to the public in the form of official college rankings.

Now that is cutting corners.

via The U.S. News College Rankings Just Failed PR 101 – PRNewser.

An awfully good think piece on rankings and cheating and cutting institutional corners. I’ve been on every side of the rankings debate there is and I come down on the side of “they’re junk science.”

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