An original and helpful voice on this landscape of digital connection for which there are no maps. Seth Godin is a singular thought leader and innovator in what he describes as our post-industrial, post-geography “connection economy.” Rather than merely tolerate change, he says, we are all called now to rise to it. We are invited and stretched in whatever we do to be artists — to create in ways that matter to other people.
When he defines “marketing,” I just wanted to stand up and cheer. It’s so simple, it’s so powerful, it’s so RIGHT!
Pretty much on a daily basis, when I tell people just about the same things that he’s speaking of, I get looked at like I’m from another planet. I am gratified today to have spent this time in the company of someone who well and truly gets in.
If marketing, if cultural shifts, if development of new things holds any interest to you, take a few minutes and listen to this.
(“Radio” is in quotation marks above because I actually listened to this via podcast after the program was broadcast. Just so ya know!)