No One Every Bought Anything on an Elevator

head-clickme21If your elevator pitch is a hyper-compressed two-minute overview of your hopes, dreams and the thing you’ve been building for the last three years, you’re doing everyone a disservice.

via Seth’s Blog: No one ever bought anything on an elevator.

Forgot to mention in the last post about Seth Godin that he includes a link to his most popular posts of the last year. I went back and looked and am happy to find out that I linked to several of them.

This one, however, I missed somehow and it’s sheer genius. READ IT.

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