Twitter Blows Up the News Cycle – READ THIS

Madden, who likened Twitter to TNT, said it was important that “digital was integrated into everything.” He said that “with so many instruments at our disposal,” his job was like “conducting a symphony,” ensuring everyone was on the same page.

via Twitter Blows Up the News Cycle – SocialTimes.

Very important applications to PR work, folks. This seems to be the big takeaway from the article:

Twitter also leveled the playing field among reporters, so that, a 23-year old cub reporter was  tweeting the same way a journalist with 30 years of experience was sharing on Twitter.

The old guard — across the board — hasn’t grasped this yet. The game is not changing. The game has changed already. And your experience? It just doesn’t matter anymore. Sorry. It just doesn’t.

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