Madden, who likened Twitter to TNT, said it was important that “digital was integrated into everything.” He said that “with so many instruments at our disposal,” his job was like “conducting a symphony,” ensuring everyone was on the same page.
Very important applications to PR work, folks. This seems to be the big takeaway from the article:
Twitter also leveled the playing field among reporters, so that, a 23-year old cub reporter was tweeting the same way a journalist with 30 years of experience was sharing on Twitter.
The old guard — across the board — hasn’t grasped this yet. The game is not changing. The game has changed already. And your experience? It just doesn’t matter anymore. Sorry. It just doesn’t.