But young voters also indicated a clear uneasiness with the electoral process, and with Congress. Disenchantment was strongest among voters between 18 and 24 years old. Four years ago, 43 percent of voters in that age group said they were politically active; now only 22 percent do.
This is interesting. What does it have to do with marketing, you ask? It has EVERYTHING to do with marketing because the next generation of consumers is going to not be easily led. And that makes your jobs not more difficult, but different from the jobs that we’ve done rather effectively for years.
This millennial generation will demand more from us, insist on our changing our beliefs and, quite frankly, spoon-feeding information to them in a variety of very, very non-traditional ways.
Frankly, I think it’s good for the industry, which tends to rest on its laurels whenever it thinks it can. The moral of the story, then, is DON’T!