NBC News Plans To Launch Ads ‘That blur the line between editorial and brand content’ Update: Or Not?

MediaPost: NBC News Plans To Launch Ads ‘That blur the line between editorial and brand content’ Update: Or Not? – TVNewser.

They’re doing it, they’re not doing it. Whatev. They’ve been doing it since the dawn of commercially-sponsored broadcasting. Back in the 30s and 40s, announcer Harlow Wilcox would walk into the story on “Fibber McGee and Molly” and start talking to the characters about the wonders of Johnson’s Wax. In the 50s, John Cameron Swayze was the host of NBC’s Camel News Caravan — Camel, as in the cigarette.

This ain’t new.

But, NBC says this report is inaccurate:

We’re creating ad experiences that are relevant to consumers and advertisers based on context, but there is no blurring of lines when it comes to our editorial content– that is complete separate and standalone from advertising and branding, as it always has been and always will be.

Well, whatever. Just be intelligent and watch out. People are always going to try and sell you something in a place that you least suspect.

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