Crowdfunding via Kickstarter: A New Kind of PR? – PRNewser

Crowdfunding via Kickstarter: A New Kind of PR? – PRNewser.

Crowdsourcing or crowdfunding is a buzzword right now. I blogged about it recently. I think it’s an interesting alternative for SMALL asks, I don’t know about anything larger right now.

I’m of about the same mind as this commenter, “SpreadTheNewsPR,” who says:

A few of my clients have done this — but as far as it generating media interest — crickets. We’ve found that we can get interest for the product on its merits but the media by and large aren’t interested in covering KickStarter projects as part of the newspeg….partly, they say, because everybody and their dog is doing it and it isn’t news…and partly because most media won’t feature a product or venture until it is on the market, not those in development. What is your media interest experience here?

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