Interesting that so many pundits derided or puzzled over this when it was announced. This is because, I think, pundits didn’t (don’t) understand why Facebook wanted this photo program, but Instagram is not just a way to send hipster photos to friends on your iPhone, it’s a social network.
Nobody was looking and Mark Zuckerberg & Co. just supersized Facebook and it could be the savviest thing they’ve ever done.
PS – For the record, since I’ve put on my Hogwarts Sorting Hat to explain this little news tidbit, I should fess up: I thought this had already happened! Oops.