It’s easy to fool someone or lie to them or give them what they think they want. It’s easy to write a great block of copy, to sell on credit, to grab the attention of the mob.
This is what I mean when I say any old fool can get them to buy once. What’s hard is getting them to buy three or four times and creating a habit of buying from you. It’s about creating a relationship. Why have you been single for so long???
Seth’s Blog: Long-term manipulation is extremely difficult.
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