Content: The Lubricant of E-Commerce

More from the ever-insightful Gerry McGovern

I never advise clients to focus on the content. A content focus generally leads to dead ends and a whole raft of bad practice. Focus n the customer instead and what they want to do.

http://www.gerrymcgovern.com/nt/2012/nt-2012-07-30-Content-enabler.htm

Think about this for a bit, then scroll down and read some of the posts from Seth Godin’s blog from earlier today. You’ll see the linkage. Well, I hope you do.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s