Poke around and see if you can find the rebroadcast archive for this show (Thurs., July 10, 2012). Partnoy offers up some fascinating insight into both humans and animals. Fascinating insight about what sets professionals and amateur athletes apart as well as understanding biases and how we correct them. Great stuff for any marketer to ponder — how do you react to your client? Or more to the point, how do your clients react to you? Subtle shifts in behavior and action may mean the difference between success and failure.
Ties in nicely with this post.