Why Social Media Will Reshape the 2012 Olympics

Interesting piece from Sam Laird on Mashable.

I hadn’t actually thought about the dissemination of sports information in these terms. The London Olympics could very well be a turning point for social media. Or, it will end up being a lot of stuff and nonsense. Look back on this in September and see what happened.

Why Social Media Will Reshape the 2012 Olympics.

The 2012 Olympics in London are being touted by some as the world’s “first social Games.” While some question just how social they’ll actually be, there’s no doubt that networks such as FacebookTwitter andYouTube will play an unprecedented role in how information is disseminated from London, and how the global sports conversation is driven during July and August.

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