Mashable – 3 Must-Have Marketing Investments | The top source for social and digital news

Under the graphic, a quote to think about. How are you tracking your app, web, and mobile interactions?? 

Mashable 3 Must-Have Marketing Investments | The top source for social and digital news.

At a time when marketers need additional funds to test these emerging channels and platforms, more than a quarter of those surveyed believe their biggest challenge is financial constraints and ROI accountability. This is to be expected in light of weak economic growth. Many businesses using social media, content marketing and/or mobile are still testing these strategies and haven’t developed effective tracking yet.

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